October 21, 2014 @ 4:45 pm – 5:30 pm

Tarek Elabbady

Senior Director, Microsoft Advanced Technology Labs

Tarek ElabbadyBorn and educated in Egypt, Elabbady received his PhD in electrical engineering from Purdue University in 1994, where he studied modeling of electromagnetic fields and signal processing. While at Purdue, he received the Geddes-Hauptman award for outstanding researcher at Purdue Electrical Engineering Dept., 1993.

After receiving his MBA from the University of Washington in 1999, Tarek joined Microsoft in the Windows group where he led a variety of the Windows development programs. His contributions included audio/video home networking, supporting networking technologies and hardware software interfaces. His most notable contribution was to the foundation of the Microsoft Windows Media Center division in 2002.

In 2005, Elabbady moved back to his home country, Egypt, to establish the first Microsoft Advanced Technology Lab (ATL) in the Middle East and Africa. Today Advanced Technology Labs are also located in Germany, Israel and Brazil and are home to skilled teams that cover interests in applied research, software development and business innovation.

In 2010 Tarek was appointed as the Senior Director of Microsoft Advanced Technology Labs and is now located at Microsoft Research Cambridge, UK from where he directs the Advanced Technology Labs. 

Title: Data is the Currency of the Future

Data buzz words are everywhere.. big data, deep learning, open data, Internet of things… etc. The reality is we are swimming our way towards the data-age, and these buzz words are just the splashes.
We are transitioning from the information age to the data age. As individuals, enterprises, or governments we are constantly generating data in large quantities. We are generating data at home, at work or on the road. The data is there, whether we decide to do something about or not is a different subject.  It is up to us to view this flow of data as an opportunity or as a risk to our privacy and quality of living .  Should we be alarmed with the data in our lives, or capitalize on it at the personal level, at the national level, and at a the global level.  For example, should we still call our venue today a software engineering conference or data engineering conference; this is what this talk is trying to address.
The speaker will review global trends suggesting that we may have no option but to embrace the new data-driven way-of-living.  He will use examples of the potential value data can present to local manufacturing, utilities, and how it can contribute directly to the local Egyptian economy, offering new employment opportunities.  As he suggested in his title, we should look at the data as the currency of the future, develop data sensitive culture, and establish an environment of trust that can give people and enterprises control over their data.
Today, doing more for less (DMFL) is the trend driving business changes in the west and quickly becoming a global mission. DMFL is reflected on new policies, and government regulations.  Many of the large multinationals embraced it in their strategies defining new models for their business around the opportunities presented in data-centric environments.  Whether they adopt a theme driving its value from operation efficiencies or enhance productivity, these new models all have data modeling, data inference, and prediction in their hearts.
Finally, the speaker will bring the conversation home, when he explores with the audience the implications of this new data age on the software engineering profession; presenting a general view of the modern application development environments, computing models and related tools, the convergence of device platforms, and the emergence of agile processes driving the development of new products, are all properties defining the future of software engineering.